Deslee Clara

Textile Exhibition Stand in Mattress Form

Scope of Work

For Deslee Clara we developed an exhibition stand in the abstract form of a mattress. The concept translates the core product—high-quality fabrics—into a spatial experience. We built a demountable frame with soft, curved volumes, wrapped in Deslee fabrics that we used functionally as sustainable building material: structural textile skins, acoustic panels, and tactile zones. All connections are mechanical (no adhesives), modules are reusable, and the textile panels can be easily replaced for future editions.

Objectives

• Make the brand tangible: let visitors feel what makes Deslee fabrics unique.

• Showcase sustainability: the material itself is the stand, not just décor.

Result

The stand immediately drew attention with its iconic mattress silhouette and soft, inviting surface. Tactile touch zones encouraged pressing, smoothing, and pinching; product experts connected that experience to technical properties and applications. Thanks to the circular design (reusable frame, interchangeable textile panels, minimal waste streams) we reduced material waste and setup time.