Rockwool

House-Shaped Exhibition Stand

Scope of Work

Design and build an exhibition stand in the form of a real house, showcasing ROCKWOOL stone wool at every relevant position—roof, façade, cavity walls, interior partitions, floors, and technical zones. Create practical build‑ups and cut‑aways so visitors immediately understand where and how each solution is applied.

Objectives

• Make the full ROCKWOOL portfolio instantly understandable at a glance.

• Enable hands‑on discovery with touch‑and‑feel samples and live demo sections.

Result

We delivered a distinctive, house‑shaped stand that turns complex building physics into a clear, spatial story. Sectioned roof and façade elements reveal insulation layers; illuminated cross‑sections and labeled details show exact placement and function. Demonstration corners and a sample library invite interaction, while modular constructions reduce setup time and allow reuse for future shows.

Images

Project in Focus

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besta Werbeagentur und Messebau GmbH Alleestraße 21 • 42781 Haan
+49 (0)21293759-0office@besta-design.de
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Exhibition design and construction +++ Brand identity and strategy +++ Pop-up design +++ Project management +++
Exhibition design and construction +++ Brand identity and strategy +++ Pop-up design +++ Project management +++