For Resmed, we developed a modular trade fair concept, with the overall design language based on the natural movement of breathing. Flowing lines and open sightlines intuitively guide visitors along the various product and demo zones. All displays are produced to a high standard and designed for easy transport, quick set-up and re-use at different locations.
Objectives
• Present Resmed’s expertise and innovative strength in respiratory solutions clearly and recognisably.
• Create one flexible display system that can be scaled for use in both smaller corner stands and large island stands.
Result
A powerful, future-proof stand concept with durable, high-quality displays that can be used for multiple shows and stand sizes, enabling Resmed to benefit from a consistent brand experience, lower costs per show and a professional, welcoming appearance.
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