For GE HealthCare, we developed a circular, modular stand concept that clearly communicates the brand’s strength and presents the broad product range in an organized way. The routing guides visitors along recognizable care pathways—from Imaging and Ultrasound to Patient Monitoring and Digital Solutions—where live demos, samples, and data displays are seamlessly integrated. At the center is a floating core: discreetly concealed meeting rooms and boardrooms that appear visually detached from the floor and are subtly tucked between dual, continuous banner lines.
Objectives
• Brand reinforcement: make GE HealthCare’s powerful market position visible with a high-tech, clear, and trustworthy design language.
• Maximum product visibility: modular zones and quick-swap graphics so different portfolios can be adapted swiftly per event, country, or audience.
Result
The final design delivers an open, inviting brand experience where visitors are guided intuitively through the portfolio and sales teams can demonstrate, advise, and convert immediately. The floating, integrated boardrooms enable quiet, premium meetings—unseen from the aisles yet quickly accessible from the demo zones. Thanks to the modular system, the stand scales up or down to different footprints without compromising appearance or functionality.
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